top of page

6-Part Series on Data-Driven Prospecting

Part 1: Identifying Your Ideal Account Profile


Ideal Account Profile – Identify accounts most likely to deliver qualified opportunities by analyzing organizational account level intent data and organizational trigger events

  • Inbound activity (requested demo, inbound call, chatbot convo, etc.)

  • High or accelerated traffic to your company’s home page, pricing page, etc.

  • 10k report addresses an initiative relevant to your value prop

  • Existing relationship with your company’s channel

  • Intent expressed on 3rd party networks, downloading relevant content or whitepapers

  • Press release relevant to your solution’s impact, M&A, organizational restructuring, etc.c

  • High or accelerated freemium usage at the account level (only valid if product offers a freemium model)

  • Just received series-A, B, C, VC, Angel funding press releases – understand what each round of funding means in terms of resource allocation

3 views0 comments

Recent Posts

See All

Part 1: Identifying Your Ideal Account Profile Ideal Account Profile – Identify accounts most likely to deliver qualified opportunities by analyzing organizational account level intent data and organi

Messages and cadences that help you win Once the SDR has identified all the ICPs inside a company, it’s time to enter the battlefield and start contacting them. In the next module, we will be talking

SDR Impact The SDR is the eyes of the company in the market, they are the ones on the front line. They will be receiving a lot of information in the form of “feedback” regarding the content provided f

bottom of page