Part 1: Identifying Your Ideal Account Profile
Ideal Account Profile – Identify accounts most likely to deliver qualified opportunities by analyzing organizational account level intent data and organizational trigger events
Inbound activity (requested demo, inbound call, chatbot convo, etc.)
High or accelerated traffic to your company’s home page, pricing page, etc.
10k report addresses an initiative relevant to your value prop
Existing relationship with your company’s channel
Intent expressed on 3rd party networks, downloading relevant content or whitepapers
Press release relevant to your solution’s impact, M&A, organizational restructuring, etc.
High or accelerated freemium usage at the account level (only valid if product offers a freemium model)
Just received series-A, B, C, VC, Angel funding press releases – understand what each round of funding means in terms of resource allocation